IDEAlliance to release Version 1.0 of its OpenEFT Format, the first specification for the exchange, rendering of interactive magazines on tablets, mobile devices

ALEXANDRIA, Virginia , October 3, 2013 (press release) – IDEAlliance Announces Release of 1st Open Format for Exchange & Rendering of Enhanced for Tablet Publications and Expanded Initiative in Integrated Media Workflow
Details to be announced at upcoming IDEAlliance PRIMEX East Conference and Createasphere's Digital Asset Management Conference in New York City

IDEAlliance®, a leading developer of best practices and specifications for print and electronic media, is proud to announce the release of Version1.0 of its OpenEFT™ Format. OpenEFT will be featured at two events in New York City: at the Createasphere Digital Asset Management Conference on October 7-8, 2013, and at the IDEAlliance PRIMEX East Conference on October 9, 2013. OpenEFT is the first open format specification for the exchange and rendering of interactive magazines on tablets and mobile devices. Publication of the open format is intended to foster workflow efficiencies, technology innovation, and reader engagement. Rendering for editorial content, advertisements, rich media and interactive enhancements found in today's tablet publications is enabled by this industry created specification. The OpenEFT initiative was launched in April 2013 and over the past 6 months, an intense industry-wide effort engaged publishers, digital newsstands, and technology partners who reviewed 3 draft formats leading to the release of OpenEFT Version 1.0.

“All across the media value chain whether it's CTOs of magazines, production staff in the trenches, or developers of digital newsstands – the absence of an open standard for multi-platform publishing is inhibiting the development of innovative production tools to support the creative needs of publishers and advertisers,” said David Steinhardt, President and CEO of IDEAlliance. "OpenEFT offers publishers the ability to produce and export their content, including all associated interactive elements, into one standardized format for display across a wide range of devices, while minimizing disruption to current workflows."

IDEAlliance will also be presenting its Integrated Media Workflow (IMW) Lab™ at the Digital Asset Management Conference. This exhibit will showcase the latest technologies and solutions for transforming media production and distribution, where integration, made possible by employing DAM technologies at the heart, is now a core requirement. The IMW Lab features 6 workflow stages and 12 technology suppliers to demonstrate how digital media content distribution channels can be added to the portfolio of any publisher or advertiser. Live educational tours will be conducted in the Expo to show attendees how they can transform their print-centric linear workflows into modern integrated media workflows, with the help of DAM technologies. Details at .

The IDEAlliance PRIMEX East Conference is a one-day event where leading media executives will focus on the impact of new technology on strategic business models, partnerships and planning. Interactive sessions will examine how workflow processes and systems are being used to effectively compete and meet strategic objectives, and will address the integration of print and digital platforms to reduce friction, speed information, and meet evolving needs of media producers and distributors. For registration, program and sponsorship details, go to or contact Georgia Volakis at or call 703.837.1075.


About IDEAlliance®

IDEAlliance® (International Digital Enterprise Alliance) is a global community of content and media creators, and their service providers, material suppliers, and technology partners. The Association identifies best practices for efficient end-to-end digital media workflows - from content creation through delivery. Through its active committees, educational conferences, webinars, training and certification programs, IDEAlliance provides its members the forum for the exchange of information that results in the creation of the media production industry's most valued standards. 

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