Kraft Foods issued US patent for 'decorative packaging element' that provides an optical effect by utilizing a lenticular sheet forming a lenticular lens

Elyse Blye

GENEVA , September 30, 2013 (U.S. Fed News) – Publication No. WO/2013/139600 was published on Sept. 26.

Title of the invention: "DECORATIVE PACKAGING ELEMENT."

Applicants: KRAFT FOODS R & D INC. (US).

Inventors: Michael Ellenrieder (DE) and Heiko Herbert Fritsch (DE).

According to the abstract* posted by the World Intellectual Property Organization: "A packaging element (1) for a packaging unit (4 ) of a food product, comprising a back side (3); a front side (5); and a lenticular sheet (40), including an at least semi- transparent layer (10) with a front surface (12) forming a lenticular lens (19) and constituting at least a part of the front side of the packaging element; a decorated layer (20) at least partly covering the back surface (15) of the at least semi-transparent layer and being visible through the at least semi-transparent layer; and the lenticular sheet having a protrusion and/or depression (7); wherein the decorated layer at least partly extends into the protrusion and/or depression of the lenticular sheet (40)."

The patent was filed on March 6 under Application No. PCT/EP2013/054484.

*For further information, including images, charts and tables, please visit: http://www.wipo.int/patentscope/search/en/detail.jsf?docId=WO2013139600

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