CFO Publishing releases CFO Tablet Edition to bring news from the CFO magazine, website to the iPad
September 30, 2013
– CFO Publishing, leading publisher of news and information for senior finance professionals, today announced the release of their CFO Tablet Edition for the iPad, a new app built specifically for the tablet format that includes interactive graphics, engaging stories and interactive advertising opportunities.
CFO Publishing has been providing senior finance executives with thought-provoking news and analysis for three decades through their flagship CFO magazine, CFO.com and the CFO digital edition. The new CFO Tablet Edition allows users to interact with our complete line-up of trusted editorial content like never before. Readers will get a first look at original content, not yet published in the magazine or online; provided through vivid graphics and multimedia, covering the most important and timely issues facing senior finance professionals. From within the CFO Tablet Edition, readers will also be able to easily access news articles from CFO.com via daily RSS feeds and the latest issue of CFO magazine.
The mobile trend is not slowing down. A recent Morgan Stanley study predicts mobile web usage will surpass desktop usage by 2015. Consumer spending on digital magazines is expected to exceed $80.1 B by 2016 according to a recent study by PriceWaterhouse Coopers. It’s clear that more and more readers are turning to their tablets to access the news. “As our audience moves increasingly toward mobile platforms for information, CFO Publishing has embraced new methods of connecting with readers” said Richard Rivera, SVP of CFO Publishing. “The new tablet edition will allow CFO to offer more flexibility, more immersive content and more dynamic interaction and discussion of the most critical topics in corporate finance today.”
In addition to improving the reader experience, the new CFO Tablet Edition will also enable CFO Publishing to offer increased value to advertisers by expanding the potential engagement of ads. Ads will become interactive and provide brands the opportunity to more fully engage with their customers. For more information on advertising opportunities contact: Katie Brennan at 646-277-6476.
The new CFO Tablet Edition can be downloaded now from the iPad AppStore or iTunes by searching for ‘CFO’. Access to the content within the app is free to CFO subscribers. Login will be required and instructions can be found at http://www3.cfo.com/instructions. Non-CFO subscribers can purchase monthly issues or an annual subscription from within the app using their iTunes account. An Android version will be released early next year.
CFO Publishing partnered with Mag+ to deliver the new CFO Tablet Edition. Mag+ is a company whose software platform helps content publishers create apps utilizing a plug-in for Adobe's InDesign desktop publishing software.
About CFO Publishing: CFO Publishing LLC, a portfolio company of Seguin Partners, is the leading business-to-business media brand focused on the information needs of senior finance executives. Delivering content through multiple channels including online, digital, mobile, and print, the business consists of CFO magazine, CFO.com, CFO Research Services, CFO Learning and CFO Conferences. CFO’s award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies. CFO has long-standing relationships with nearly a million finance executives.