Coca-Cola's Venturing and Emerging Brands Unit to reorganize sales forces of its three wholly owned entrepreneurial brands into a single unit capable of selling its portfolio throughout Coke system
September 25, 2013
– Coca-Cola’s Venturing and Emerging Brands Unit (VEB) will be reorganizing the sales forces of its three wholly owned entrepreneurial brands into a single unit capable of selling its portfolio throughout the Coke system, BevNET.com reported Sept. 25.
Coca-Cola spokeswoman Kerry Tressler said that VEB is creating a single sales force for its wholly owned brands in an attempt to accelerate smart growth. The new structure will be effective on Jan. 1, 2014, Tressler added.
The primary source of this article is BevNET.com, Watertown, Massachusetts, on Sept. 25, 2013.