Ball Packaging Europe representatives to present at augmented reality fair, InsideAR, Oct. 10-11, in Munich, will showcase how augmented reality can be combined with the beverage can to boost sales

Elyse Blye

RATINGEN, Germany , September 25, 2013 (press release) –
Ball Packaging goes the extra Mile

On October 10th and 11th 2013 Ball exhibits at InsideAR in Munich, the world’s largest Augmented Reality fair. Ball Packaging Europe will showcase, how AR can be combined with the beverage can to boost sales.
Employing New Media Experts to consult on interactive packaging
Ball exhibits at Inside AR

Amongst numerous examples, all from case studies that were conducted in close cooperation with our customers, we will show how Coca-Cola’s BURN cans trigger virtual snowboarders. Consumers who scan the flame of the brand design with their mobile phone and the AR app JUNAIO can then pose and take pictures with prominent virtual snowboarders. Once the picture is saved, consumers can share their photo and hence their experience in social networks. Other case studies include Bavaria (meet their virtual beer babes), Edeka Perlquell's Cool Cola-Orange (with the famous fizzy beast) and Karlberg's Mixery (revealing 3D action hero Nathan Drake). To inspire customers with practical examples of how this experience can be promoted at the point of sale, Ball Packaging Europe cooperates with STI and Toshiba: The joint POS display, which was recently presented with the POPAI Award, will be also be exhibited.

The idea behind participating at InsideAR is simple: As our customers all crave customization, we want them to discover the world of interactive packaging. By enabling meetings with the programming experts and inspiring them to use the beverage can for younger target groups, we ensure the packaging is perceived as modern. Furthermore, enabling short notice personalization, we support our manufacturing set up which of course is in large volumes and long runs. Ball offers sponsored tickets to all customers and has invited brand and innovation managers from all accounts.

“We want to inspire our customers and help them give their can promotion a personal and local touch”, says Johanna Mercier, Manager New Media. “Augmented reality provides a great and innovative environment to tell the brands' story. The virtually added value motivates consumers to reach for the beverage can and hence boost sales.”

Larissa Laternser, Business Manager Europe, will present and strengthen Ball’s position as a leader in the field of interactive packaging. In her session “Tomorrows Point of Sale: Driving Sales with Interactive Packaging” she will share key learnings and positive outcome of well-planned AR campaigns. Other speakers include Prof. Dr. Werner Schreiber, Head of Research Virtual technologies at Volkswagen Group, Maria Ekberg Brännström, Global catalogue manager for the IKEA catalogue and Peter Lemm, Department Head Corporate Affairs, External Communications at McDonald's. The latter will share “A New Way to Communicate Sustainability” and show how their sustainability campaign came about. If you want to take a look at their latest AR campaign "Track My Macca's" to further understand how consumers benefit and enjoy augmented reality campaigns in the food and beverage industry, just click on this link...

And now it’s your turn: You are welcome to invite your clients as well! Do you have any contacts you want to offer the chance to learn more about augmented reality? Send Ball’s invitation to your customer or contact Johanna.Mercier@ball.com for free tickets!

If you want to read up on case studies we currently share with the new media teams on the customer end, click here to download a first overview...

For more information on the actual event, please visit the metaio website...

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