Pepsi-Cola Pakistan & Afghanistan signs exclusive agreement to supply carbonated and non-carbonated beverages to Burger King restaurants in Pakistan

Nevin Barich

ISLAMABAD , September 20, 2013 (Financial Daily) – Jahanzeb Khan Country Head, Pepsi-Cola Pakistan & Afghanistan and Maryam Hassan Chief Executive Officer MCR Pakistan (Pvt) Limited signed an exclusive agreement for supply of carbonated and non-carbonated beverages to BURGER KING® in Pakistan. The ceremony was attended by senior leadership teams from both organizations as well as media representatives.

Pepsi-Cola Pakistan is the leading beverage company in Pakistan, which is an important emerging market for PepsiCo. Pepsi-Cola is a household name that offers a wide range of products like Pepsi, Mountain Dew, 7UP, Mirinda, Sting, Slice and Aquafina in Pakistan. The company enjoys a leading position in CSD and energy categories and is a strong challenger in juice drinks and water categories.

Founded in 1954, BURGER KING® is the second largest fast food chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving more than 11 million guests daily in 89 countries and territories worldwide. The BURGER KING® brand is looking forward to expanding their horizon in Pakistan and will be managed by MCR as the master franchisee. MCR is an established name in the F&B Industry and has successfully managed multiple International Franchise foods businesses in Pakistan for more than 20 years.

“This is a natural alliance” quoted Romana Aziz Khan the Director Key Accounts and Capability for Pepsi-Cola Pakistan. According to Ms. Khan, “we are very pleased to join hands with BURGER KING® in Pakistan because this arrangement will bring together the two leaders in their respective segments to bring out the best combination of products for their customers in Pakistan”.

According to Danyal Rashid, from MCR (Chief Operating Officer), “We are very happy to partner BURGER KING® with Pepsi-Cola Pakistan who is the market leader in Pakistan. While our first BURGER KING® restaurants are opening in Karachi soon, we will also be taking the flame-grilled taste of our WHOPPER® Sandwich and Pepsi to other cities for our valued consumers soon.

Before opening its first restaurant, the BURGER KING® brand enjoys great brand equity amongst consumers in Pakistan who can’t wait to tantalize their taste buds with the exciting range of burgers and meals that BK® menu offers, along with a chilled glass of Pepsi!

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