P&G's Oral-B brand announces launch of Oral-B App, a digital tool featuring automated activation of a brush timer, function that charts brushing sessions, time function with quadrant guide

Nevin Barich

CINCINNATI , September 20, 2013 (press release) – The Oral-B App for smartphones provides guidance in brushing sessions, for a smarter and more thorough oral care routine

Oral-B today announced the launch of the Oral-B App, a breakthrough digital tool for brushing routines that gives users a new kind of personal power over their oral care.

Connecting with any Oral-B power brush, the app offers:

Automated activation of a brush timer through recognition of the brush motor sound for dentist-recommended two-minute sessions

Timer function with quadrant guide for even and thorough cleaning throughout the mouth

Statistics function charting brushing sessions in weekly and monthly views to keep track of progress

Brushing instructions and oral health tips

“Our goal for this app was to make the invisible visible by helping users quantify and visualize the quality of their brushing sessions,” said Stephen Squire, Global Marketing Director, Procter & Gamble Oral Care. “We know that power brush users strive to stay on top of their oral health, but they don’t always know what they’re doing is sufficient between dentist appointments. Now, with this data, they can feel more confident about their oral care regimens. We like to call it ‘a personal trainer for your teeth.’”

In fact, the app provides visual feedback that supports users in following dentist-recommended oral care routines, and even offers a content feed – with calendar events, news, weather and oral care tips – to sustain their attention for the entire two-minute session. It also notifies users when it’s time to change their brush heads. Even for manual users, the app can be manually activated, recording the length of each brushing session.

The Oral-B app is the first of more data-driven digital tools to come, as the brand continues to provide ways to guide and empower personal oral care regimens.

For more information and to download the Oral-B App in iOS, please visit the Apple store. The app is live in the U.S. and Australia and will be available for download in Germany, UK and Japan in iOS/Android in the coming months.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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