P&G's Pampers Swaddlers in sizes 4 and 5 will now be carried at Babies"R"Us, whose customers will receive free US$20 Babies"R"Us gift card with an in-store purchase of two Pampers value boxes of diapers

NORTHBROOK, Illinois , September 19, 2013 (press release) – Retailer Expands Product Offering In-Store and Online to Meet Moms’ Growing Needs

In an effort to meet the growing needs of its customers, Pampers Swaddlers in Sizes 4 and 5 will now be carried at Babies“R”Us®, the nation’s premier baby products retailer. The number one choice for baby registries, Babies“R”Us also offers products like the new Swaddlers in larger sizes for moms with growing babies and toddlers, alike.

“Babies“R”Us has long been THE destination for new and expectant parents – whether they’re setting up a registry in preparation for their first child’s arrival, or making a quick stop for a much-needed box of diapers,” said Tom Via, Senior Vice President, General Merchandising Manager, Babies“R”Us, U.S. “Pampers Swaddlers are often a top choice for parents, and now that they’re available in sizes 4 and 5, our customers can enjoy their favorite diaper, from a brand they’ve come to know, love and trust, as their child grows.”

According to Vera Sweeney, mother of three, blogger at LadyAndTheBlog.com and social media influencer, Babies“R”Us is a great place for moms to find the latest products they’ll need to help their growing babies reach important milestones – whether it’s taking their first step or sleeping through the night for the very first time.

“Babies“R”Us is my one-stop shop for all things baby. Not only do they have the best product selection at great prices, but they also have knowledgeable experts on hand to answer my questions and help me select the products I need as my children grow,” Sweeney said. “And now, parents like me can turn to Babies“R”Us to keep their little ones in Swaddlers throughout all of their diaper-wearing years.”

From September 19-21, Babies“R”Us customers will receive a free $20 Babies“R”Us Gift Card with an in-store purchase of two Pampers value boxes of diapers. In addition to being their softest diaper yet, Pampers Swaddlers now feature an absorb-away lining, wetness indicator and new packaging and graphics.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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