Weekly Packaging Design Wrap-Up: Instant soup cups brew in Keurig coffee machine, premium champagne keeps cool in eco-friendly case, McDonald's Big Mac meal in one to-go box
September 13, 2013
– Instant soup cups brew in coffee machine
Campbell’s new Fresh Brewed Soup K-Cup packs are the market’s first soup product that can be brewed through Keurig’s Green Mountain single-serve coffee machines. The instant product includes a K-cup pack of broth that is brewed over a packet of dry pasta and vegetables into a bowl or cup. The soup will debut in three varieties in 2014.
The primary source of this information is CSC Brands, Wilmington, Delaware.
Premium champagne keeps cool in eco-friendly case
Veuve Clicquot has debuted a new eco-friendly, storage case called Naturally Clicquot for its premium champagne product that keeps the bottle cold for more than two hours. Naturally Clicquot is made from potato starch and recycled paper and is 100% biodegradable. The lightweight pack was created by French designer Cédric Ragot.
The primary source of this information is Cédric Ragot Design Studio, Montreuil, France.
McDonald’s Big Mac meal in one to-go box
A concept Big Mac packaging from student designer Rob Bye incorporates all elements of the meal into one unit, eliminating the need for a paper take-out bag. The box holds the burger, French fries and drink with an attached cup holder and two separate internal sections. The box’s two compartments hold the burger and French fries and are formed by folding the paper cup holder over the French fries to keep them separate from the burger. The designer notes that the new design weighs only 28 grams in comparison to the existing packaging’s 50 grams and minimizes waste.
The primary source of this information is Rob Bye’s personal website, London, England.