UK imports of craft beers from US reportedly down 44.5% in 2012 amid unwillingness of UK supermarket buyers to take risk on extra cost associated with premium US craft beers

, August 29, 2013 () – News: UK imports of craft beers from the US declined 44.5% in 2012, reports The Grocer. The decrease has been attributed to the unwillingness of UK supermarket buyers to take a risk on the extra cost associated with premium US craft beers, despite growing consumer interest in such products in other areas of Europe. Another stumbling block in the UK has been the issue of shelf life, with supermarkets generally demanding a 12-month shelf life while many of the US craft beers on offer begin to spoil after six months.

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