Rexam to provide beverage cans printed with thermochromic ink for Compañia Cervecera de Canarias' beer Tropical; cans will indicate when beers have reached optimum drinking temperature

LONDON , August 8, 2013 (press release) – Tropical, Canary Island beer brewed by Compañia Cervecera de Canarias, S.A. (a subsidiary of SABMiller plc), has chosen Rexam Beverage Can to manufacture its new 50cl serving.
Produced out of Rexam’s Berlin plant, the can will incorporate Thermochromic ink into a totally new design, allowing consumers to select and serve the beer once it has reached optimum drinking temperature.

Fernando Muñoz, Rexam Sales Manager, says of the appointment to manufacturer for Tropical, “Rexam Beverage Can has a long standing relationship with SABMiller and its subsidiaries, and so was the natural choice for Compañia Cervecera de Canarias, S.A. and Tropical. With production scheduled for early June, we expect the new thermochromic cans to be on shelf in Tenerife and Las Palmas in early July 2013.”

Brewed in the Canaries for over 85 years, Tropical is an easy-to-drink lager with a smooth fruity taste and an aromatic hint of malt and hops.

Editors notes

About Compañia Cervecera de Canarias, S.A.

Compañia Cervecera de Canarias, S.A. (CCC) was formed in Tenerife in 1939 and since 1990 is part of SABMiller. CCC then merged with SICAL to form one of the largest industrial groups in the Canaries.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.