Perry Ellis announces launch of new namesake fragrance for men, retailing for US$65 for 3.4-oz. bottle, US$50 for 1.7-oz. bottle
July 30, 2013
– Perry Ellis announces the launch of their new namesake fragrance for men. Perry Ellis is a fresh, woody aromatic scent that reflects the Perry Ellis man’s witty, casual confidence.
“We played up the oversized nature of the bottle to add and unexpected dimension to the advertising image, sending a powerful message about the Perry Ellis man and fragrance.”
Playful and enticing, Perry Ellis, the brand’s new flagship fragrance, opens with a bitter orange citrus burst and crisp, herbaceous spices of cardamom, coriander and clary sage. The heart of the composition encompasses fir, mint, cedarwood and lavender, evoking the energy and wit of the Perry Ellis man. Beneath these scents are notes of sandalwood, patchouli and white moss wrapped in the warmth of tonka bean, amber and musk – a distinctive scent for the modern guy who prefers to take tradition and add a twist.
The bottle design is inspired by the signature Perry Ellis “dot.” An ink-colored metal case encircles the teal glass bottle, allowing the fragrance to be visible. The dot evokes the heritage of Perry Ellis while lending a playful attitude.
The advertising campaign, photographed by Daniel Jackson, is in keeping with the Very Perry campaign for the brand, which features studio-style images that are “interrupted” by whimsical, unexpected events. In the ad for the fragrance, model Paul Kelly from Q Model Management jumps to catch a larger-than-life bottle of the scent.
“The ad for our new Perry Ellis fragrance embodies the charm and wit embraced by the Perry Ellis man,” shared Vice President of Marketing, Matt Cronin. “We played up the oversized nature of the bottle to add and unexpected dimension to the advertising image, sending a powerful message about the Perry Ellis man and fragrance.”
The tag line for the campaign reads, “Be Very. Like Perry.” The ad will run in fall issues of Details, Esquire, Essential Homme, InStyle and GQ.
Perry Ellis Eau de Toilette will ship August 1, 2013 to PerryEllis.com, Macy’s, Dillard’s and Boscov’s. The 3.4 fl. oz. / 100 ml collection spray will retail at $65.00 and the 1.7 fl oz / 50 ml will retail at $50.00.
ABOUT PERRY ELLIS INTERNATIONAL
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis(R), Jantzen(R), Laundry by Shelli Segal(R) , C&C California(R) , Rafaella(R) , Cubavera(R) , Centro(R) , Solero(R), Munsingwear(R) , Savane(R) , Original Penguin(R) by Munsingwear(R) , Grand Slam(R) , Natural Issue(R) , Pro Player(R) , the Havanera Co. (R) , Axis(R) , Tricots St. Raphael(R) , Gotcha(R) , Girl Star(R) , MCD(R) , John Henry(R) , Mondo di Marco(R) , Redsand(R) , Manhattan(R) , Axist(R) , Farah(R) , Anchor Blue(R) and Miller's Outpost(R) . The Company enhances its roster of brands by licensing trademarks from third parties, including: Pierre Cardin(R) for men's sportswear, Nike(R) and Jag(R) for swimwear, and Callaway(R), TOP-FLITE(R) , PGA TOUR(R) and Champions Tour(R) for golf apparel. Additional information on the Company is available at http://www.pery.com.
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