Sixty percent of US homebuyers looking to purchase home within two years say school boundaries will play major role in their homebuying decisions, with 53% willing to go over budget to live within school boundaries, finds survey by NAR's Realtor.com
SAN JOSE, California
July 29, 2013
– Survey finds more than 44 percent of respondents throughout the country will even go over budget by up to 10 percent for homes in preferred school boundaries
Realtor.com®, operated by Move, Inc. (NASDAQ: MOVE), today announced the results of its Back to School survey that ran on realtor.com® from July 18-22 and analyzed how much impact school boundaries have on buyers looking to purchase a home within two years. Realtor.com® found that 3 out of 5 home buyers surveyed said school boundaries will impact their home purchasing decision.
Key Survey Findings:
A majority of home buyers who said school boundaries will have an impact are willing to pay 1 percent to 10 percent above budget to live within school boundaries:
"Our survey demonstrates the large impact school boundaries have on those looking to purchase a home. In April, realtor.com® launched its new mobile school search functionality which allows buyers to search for listings in specific school and district boundaries," said Barbara O'Connor, chief marketing officer at Move, Inc. "This data shows how compelling this new feature is to consumers and the impact it has on their home purchase experience. School search demonstrates realtor.com®'s commitment to innovation and expansion of features based on the needs of users and customers. We will also be launching a section on our realtor.com site focused on back to school tips which will provide more information to help those whose housing decisions are influenced by school boundaries."
For those home buyers who said school boundaries will have an impact on their decision, the majority indicated school boundaries will be an important consideration:
Home buyers who said school boundaries will have an impact on their decision also indicated that they would give up several amenities to live within school boundaries of choice:
Home buyers indicated that they would like to be within a certain distance of school boundaries:
With realtor.com's search-by-school functionality, users can hone their home search based on school or district boundaries and discover valuable information on schools and districts of interest. Users can filter listings by public schools, districts and private schools in just one tap. To search for homes by school on your favorite mobile device, download the realtor.com® mobile app for iPhone, iPad or Android: http://www.realtor.com/mobile.
Operated by Move, Inc., (NASDAQ: MOVE), realtor.com® helps connect people with the content, tools and expertise they need to find their perfect home. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make the smartest decisions when it comes to finding a home by leveraging direct connections with more than 800 MLSs to deliver the most accurate and up-to-date listing information in neighborhoods across the country, and by making timely and meaningful connections between consumers and REALTORS®. Whether through desktop, mobile, or tablet versions, realtor.com® is where home happens.
About Move, Inc.
Move, Inc. (NASDAQ: MOVE), the leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps, TigerLead®; and TOP PRODUCER® Systems. Move, Inc. is based in San Jose, Calif.
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