Q1 very poor quarter for low-calorie carbonates in US in spite of significant industry investment in new product development, new report states; several smaller brands buckling under pressure of economic climate

Nevin Barich

ROCKVILLE, Maryland , June 26, 2013 (press release) – In the current climate of economic uncertainty and market volatility, companies need more than just data to adapt to fluctuations in the market and capitalize on opportunities for growth. With low unemployment, a deadlock in Washington regarding the budget, reduced spending, and a declining number of exports, the US market has rarely been more volatile; the need for high-level market insight has rarely been greater.

Some key highlights include:

• Q1 has been very poor for low calorie carbonates in spite of significant industry investment in new product development.


• Several smaller brands have buckled under the pressure of the economic climate, and have been sold or consolidated into larger businesses.


• Juice has recorded its first real growth for several years, thanks to the declining costs of raw materials.


• Energy drinks have eased back into the market as it continues to suffer criticism for marketing high caffeine products to youngsters.


• Whilst the beverage industry continues to suffer criticism based on the environmental impact of its discarded containers, and the negative impact on health brought on by excessive consumption of sugary drinks, New York Mayor Michael Bloomberg’s ban on the sale of sugary drinks in containers exceeding 47.3cl (16oz) has been overturned by Supreme Court judge Milton Tingling.

Leading consumer specialist Canadean’s USA Quarterly Beverage Tracker Report Q1 2013 is designed for clients who want to understand the latest trends in the USA beverage industry, and who demand thorough, well informed analysis to complement data. It provides a complete overview of all commercial beverage consumption trends, recent market developments, an economic mood indicator, and is ideal for benchmarking total market vs retail audit data.

USA Quarterly Beverage Tracker Report Q1 2013 – Table of Contents:

At A Glance - Quarterly Performance and Latest Forecast Highlights

MARKET DRIVERS
Market Trends
Soft Drinks
Packaged Water
Bulk/HOD Water
Carbonates
Juice
Nectars
Still Drinks
Squash/Syrups
Fruit Powders
Iced/RTD Tea Drinks
Iced/RTD Coffee Drinks
Sports Drinks
Energy Drinks
Alchoholic Drinks
Beer
Cider
Spirits
Wines
Other Alcoholic Drinks
Dairy Drinks
White Milk
Cultured Dairy Drinks
Flavoured Milk
Soymilk
Other Liquid Dairy
Hot Beverages
Hot Coffee
Hot Tea
DATA TABLES
Commercial Beverage Market Trends - Million Litres, 2012-2013F
Commercial Beverage Market Trends - Million Unit Cases, 2012-2013F
Soft Drinks Market Trends - Million Litres, 2012-2013F
Soft Drinks Market Trends - Million Unit Cases, 2012-2013F
List of Tables
Commercial Beverage Market Trends - Million Litres, 2012-2013F
Commercial Beverage Market Trends - Million Unit Cases, 2012-2013F
Soft Drinks Market Trends - Million Litres, 2012-2013F
Soft Drinks Market Trends - Million Unit Cases, 2012-2013F

To order this report:
USA Quarterly Beverage Tracker Report Q1 2013

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customerservice(at)marketresearch(dot)com

About Canadean Ltd

Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight.

By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategic decisions that are founded on robust and reliable data and market insights. We specialize in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy.

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