Pepperidge Farm to launch new Goldfish Mac & Cheese on June 24; product made with Goldfish-shaped pasta, available exclusively at Wal-Mart, comes in cheddar, nacho cheese, pizza and butter parmesan flavors

NORWALK, Connecticut , June 19, 2013 (press release) – The Beloved Goldfish Brand’s Take on this Childhood Favorite Will Be Available at Walmart

Fans of Pepperidge Farm’s ever-popular Goldfish® crackers now have a whole new reason to smile: this coming Monday, June 24, new Goldfish® Mac & Cheese will debut on store shelves exclusively at Walmart. Made with Goldfish-shaped pasta, Goldfish Mac & Cheese is available in four tasty varieties – Cheddar, Nacho Cheese, Cheesy Pizza, and Butter Parmesan. Made with real cheese sauce and no artificial preservatives, it’s an all new way to enjoy the ooey, gooey goodness of Mac & Cheese with a fun twist.

“Just like Mac & Cheese, the Goldfish brand is adored by children and adults alike, so it made perfect sense for us to add the fun and wholesomeness of Goldfish to this favorite classic food,” said Jared Konstanty, Senior Vice President, General Manager Snacks. “We’re thrilled to be able to deliver even more smiles to our devoted fans with the launch of Goldfish Mac & Cheese,” he added.

Pepperidge Farm Goldfish Mac & Cheese will be available exclusively in Walmart stores nationwide. For more information about the Goldfish brand, fans are encouraged to follow the brand on Twitter (@GoldfishSmiles) and on Facebook (facebook.com/GoldfishSmiles), and to visit GoldfishSmiles.com.

About the Goldfish Brand

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, introduced its Goldfish® crackers in 1962 after founder Margaret Rudkin discovered them on a trip to Switzerland. Today there are more than 25 wholesome Goldfish varieties including the popular Flavor Blasted® and Grahams lines, and the brand is leading the snacks category as one of America’s most popular crackers. The brand created its Team Xtreme initiative in 2008, which encourages children to get up and get active. And recently, the company launched www.GoldfishMyWay.com an e-commerce site that allows users to personalize Goldfish packages by adding photos and custom messages, and selecting their favorite Goldfish cracker colors to create special combinations. For more information, visit www.goldfishsmiles.com.

Contacts

Pepperidge Farm
Geri Allen, 203-846-7351
geri_allen@pepperidgefarm.com
or
DeVries Global
Courtney Power, 212-891-0446
cpower@devriesglobal.com

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