YP to remove the AT&T residential white pages listing from its future YP Real Yellow Pages, YP Real White Pages directories in select California markets following recent feedback, usage from customers
NAPA and SHASTA and ANTELOPE, California
June 19, 2013
– Consumers offered a variety of choices for accessing residential white pages listings
The residential white pages listings provided by AT&T have been removed from future YP Real Yellow Pages℠ and YP Real White Pages℠ directories in select markets across California.
As the official white pages publisher for AT&T, YP offers a variety of choices for accessing the free YP Real White Pages℠ including:
Using www.RealPagesLive.com, which includes the YP Real Yellow Pages℠ directory with residential white pages, business white pages, and government pages listings.
Ordering a free version of the YP Real White Pages℠ directory on CD-ROM or in print by calling 1-866-329-7118 or going to www.mydirectories.yp.com.
Accessing and searching residential listings on YP.com.
The change reflects recent usage feedback and research from consumers.
YP is North America's largest local search, media and advertising company. Its mission is to help small businesses and communities grow. Millions of searches occur daily using YP products to find, compare and select local merchants. The company's flagship consumer brands include the YP.com℠ site, a top 40 U.S. Web domain, the highly rated YP℠ app and the YP Real Yellow Pages℠ directory, the largest Yellow Pages directory in the world by revenue.
The company's wide range of print and digital advertising products are designed to address the evolving local search needs of consumers and help advertisers grow their business. The YP℠ Local Ad Network provides advertisers with an opportunity to reach more than 180 million monthly users across over 300 affiliated online and mobile publishers. Through customized campaigns designed by expert advisors, YP provides local businesses with one of the most cost effective sources for consumer leads.
YP products and service are backed by thousands of media consultants and customer service professionals in local markets across the US with relationships spanning over 600,000 businesses. An affiliate of Cerberus Capital Management, L.P., one of the world's leading private investment firms, acquired a controlling interest in YP from AT&T in 2012.
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