Chesapeake in East Kilbride, Scotland, receives Starpack award for its Dewar's Scotch whisky gift carton; the pack, a limited edition, contains smaller boxes with different Dewar's blends, a sensory panel for smelling, creating a sampling package
EAST KILBRIDE, Scotland
June 17, 2013
– Chesapeake East Kilbride has just been awarded a coveted Starpack award for the category ‘Non-alcoholic and Alcoholic Beverages’. The award was presented for a novel gift carton created for the leading Scotch whisky producer, Dewar’s. The pack, a limited edition ‘Nosing and Tasting Gift Kit’ marketed under the ‘The Master Blender’s Sensorial Experience’, incorporates “boxes within a box” to provide an element of discovery and excitement for the consumer.
The outer box is embellished with detailed foiling and houses the three beautifully constructed inner boxes. The inner boxes, printed both inside and out, hold three different Dewar’s blends packed in 20cl bottles which are beautifully and elegantly packaged. These 20cl bottle packs are nestled on a complex but easily constructed “honeycomb” designed insert.
Julie Kennedy, head of East Kilbride’s design team, said, “The real stand out feature of this pack is the inclusion of a sensory panel which allows the consumer to experience five different scents. The scents, Honey, Lavender, Citrus, Vanilla and Smoke, are all reminiscent of the flavours packed in the three distinctive whiskies and create a real ‘nosing’ experience for the whisky connoisseur. The silkscreen printed panel is simply rubbed to release the rich and vibrant aromas that allow the consumer to fully appreciate the flavour of each whisky.”
The pack, which was Highly Commended in the awards, prompted the Starpack judges to say, "Beautiful package, sensory panel gives it a real wow factor, stylish and great gifting".