MOM Brands' Better Oats brand announces three new steel cut instant oatmeal varieties to its Oat Revolution line: classic, maple & brown sugar, and apples & cinnamon flavors

Nevin Barich

MINNEAPOLIS , June 17, 2013 (press release) – Three new Oat Revolution varieties are some of the fastest-cooking steel cut oats on the market

Better Oats® continues its oatmeal revolution with the addition of three new steel cut instant oatmeal varieties to the brand’s Oat Revolution® line. The new oatmeal is one of the fastest cooking steel cut oats products on the market, allowing consumers to enjoy all the taste, flavor and health attributes of steel cut oats in just two and a half minutes cook time.

“What makes this oatmeal even more convenient is the built-in measuring cup pouch—just another way we’re finding better ways to make a better breakfast.”
Available in three varieties, the new Oat Revolution steel cut oats have flaxseed and carry the 100% Whole Grain Stamp from the Whole Grains Council. They’re also a good source of fiber and ALA omega-3 and are considered heart healthy1.

“This innovative new oatmeal is great for busy people who want the taste and texture of slow-cook steel cut oatmeal, as well as the speed of cooking by microwave,” said Linda Fisher, director of corporate communications for MOM Brands®, the parent company of Better Oats. “What makes this oatmeal even more convenient is the built-in measuring cup pouch—just another way we’re finding better ways to make a better breakfast.”

The new varieties of Oat Revolution steel cut oatmeal are currently available at over 1,000 Kroger and Safeway stores, including Dominick’s, Randalls, Dillon’s and Fred Meyer. The steel cut oats will also be hitting shelves at other retailers nationwide over the next several months. Check the MOM Brands online store locator to find a retailer near you. Varieties include:

Oat Revolution Steel Cut Maple & Brown Sugar: A tried and true favorite flavor with a hearty texture you’ll love.

Oat Revolution Steel Cut Classic: Oatmeal that’s perfect on its own or for customizing with fruit, syrup or favorite mix-ins.

Oat Revolution Steel Cut Apples & Cinnamon: Made with real apples and the warm flavor of cinnamon.

The Better Oats instant oatmeal brand was introduced in 2010 as part of MOM Brands’ growing brand portfolio. All 12 of the company’s brands are available in major supermarkets, specialty grocers and superstores nationwide.

About MOM Brands®

Family owned since 1919, MOM Brands has a growing portfolio of brands, from ready-to-eat cereal to instant oatmeal and hot wheat. Over the last six years, American families have saved over one billion dollars on breakfast cereal, simply by choosing MOM Brands cereals over more expensive varieties*. Dedication to finding better ways to make a better breakfast at a better price has made MOM Brands America’s fastest growing cereal company. The company also continually innovates to produce, package and transport its cereals in ways that reduce environmental impact. MOM Brands does business in the United States, Canada and Mexico. Learn more at www.MOMBrands.com.

*MOM Brands cereals have saved consumers over one billion dollars over the last six years compared to the total cost of an equivalent amount of the other leading national brands. Based on retail sales of aggregate amount for total pounds sold. Nielsen Expanded All Outlets Combined 2007 – 2013 YTD assuming all pounds of MOM Brands cereals were sold by other national brands at historical prices for this period.

1 Three grams of soluble fiber per day from whole grain oat foods, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Better Oats Oat Revolution Steel Cut Oats have one gram per serving.

Contacts

For MOM Brands
Jessica Olstad
jessica@kohnstamm.com
or
Kelsey O’Rourke
kelsey@kohnstamm.com
651-228-9141

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