Consolidated Graphics company McKay selects Pro-Mail Fulfillment Solution from Software Marketing Associates to manage its Michigan warehousing, fulfillment operation to achieve higher operational efficiency

ROCKY HILL, Connecticut , June 10, 2013 (press release) – McKay, a Consolidated Graphics, Inc. (NYSE: CGX) company in Midland, MI, has selected The Pro-Mail Fulfillment Solution from Software Marketing Associates, Inc. to manage its central Michigan warehousing and fulfillment operation. McKay, founded in 1908, is an award-winning, full-service printer widely known for their workflow automation and unparalleled commitment to quality and service.

McKay provides printing and distribution services to a diverse group of clients that include regional companies, national retail chains and Fortune 100 manufacturing firms with global footprints. The centerpiece of its highly automated fulfillment operation is an industrial carousel that automatically brings the materials for each order to the picker, rather than having the picker walk to each picking location. For more information about McKay, visit .

“The key to a successful fulfillment program is workflow automation,” explains Greg Ward, President of McKay. “Pro-Mail’s ability to automate decision-making that occurs in the order management process is going to allow us to achieve even higher levels of operational efficiency. The fact that it can be easily integrated with the other technologies we employ made the decision to implement Pro-Mail an easy one.”

The Pro-Mail Fulfillment Solution is a suite of software solutions designed specifically for fulfillment service providers. The Pro-Mail fulfillment software includes shopping cart design and e-commerce, a rules-based Order Management System and robust Warehouse Management System that employs barcode technology and integrates with shipping systems.

“McKay’s fulfillment operation is already very impressive, and I am confident that Pro-Mail will help McKay take its fulfillment business to even greater heights,” said Denise Lunden, president of Software Marketing Associates, Inc. “This implementation is really a testimony to Pro-Mail’s scalability.”

About Software Marketing Associates, Inc.
Software Marketing Associates, Inc. has been providing software solutions for fulfillment companies, commercial printers, and marketing service providers for over 30 years. Their flagship product, The Pro-Mail Fulfillment Solution, enables fulfillment service providers to manage complex order fulfillment programs.

For additional information about Pro-Mail, contact Software Marketing Associates, Inc. at 860.721.8929 or visit them on the web at

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