Kashi launches GoLean Vanilla Graham Clusters cereal, consisting of fiber twigs with graham flavor, soy protein squares, whole-grain honey puffs, oat clusters flavored with vanilla

Nevin Barich

BATTLE CREEK, Michigan , June 4, 2013 (press release) – A Tasty Twist on the Original Favorite, New Flavor Delivers Sweet, Crunchy Goodness in Every Bite

HIGHLIGHTS

- #Kashi introduces new GOLEAN Vanilla Graham Clusters cereal - a delicious spin on the popular original cereal and a good source of protein.

- Kashi's new GOLEAN Vanilla Graham Clusters cereal has as much protein as an egg - a tasty and surprising way to add protein to your diet.

With 30 percent of consumers having increased their protein and fiber intake over the past two years1, Kashi, the premier natural food and lifestyle company, today introduced Kashi ® GOLEAN® Vanilla Graham Clusters cereal. The tasty new cereal has 11g of protein and 9g of fiber—a good source of both, and provides a surprising way to add protein to your daily diet and help achieve healthy lifestyle goals.

A delicious spin on the popular, top-selling original GOLEAN cereal, Kashi GOLEAN Vanilla Graham Clusters cereal has a delightful blend of naturally sweetened fiber twigs with graham flavor, soy protein squares, Kashi® 7 Whole Grain honey puffs and crunchy oat clusters lightly kissed with vanilla. This delicious combination helps keep you feeling full longer² as part of a complete breakfast.

"We believe that each morning brings new opportunities to make healthy choices, and eating the right amount of protein plays an important part in that," says Jeff Johnson , senior nutritionist and natural lifestyle expert at Kashi. "With as much protein as an egg3, our latest GOLEAN cereal offers another tasty way to start the day and help keep your body at its best."

Vanilla Graham Clusters cereal is free of synthetic colors and artificial flavors, preservatives or sweeteners and contains no high fructose corn syrup. It's now available at grocers and natural food retailers nationwide for a standard retail price of $3.99.

¹Source – Mintel

²GOLEAN helps increase fiber and protein intake as a part of a healthy, nutritious lifestyle. Diets high in fiber (25g or more daily) and protein (30 percent of total daily calories from protein) can help you feel full

3Kashi GOLEAN Vanilla Graham Clusters cereal=13 percent daily value of protein per serving; one large egg=13 percent daily value of protein

About Kashi Company

Founded in 1984, Kashi dreams of a world where everyone embraces natural health. As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet. By providing great tasting, nutritious and innovative foods, Kashi enables people to achieve optimal health and wellness, while also leading them on a path toward embracing a natural lifestyle. Kashi also champions non-profit organizations working to keep real food in the minds and hands of communities across the country through the Kashi REAL Project. To learn more about 25 years of Kashi's mission, sustainable efforts, values and roots, visit Kashi.com.

Kashi's products are natural, minimally processed and free of highly refined sugars, artificial additives and artificial preservatives. Kashi® brands and foods include: GOLEAN® cereals and bars; Kashi® Heart to Heart® cereal, instant oatmeal and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® cereal; Kashi® Autumn Wheat ®, Cinnamon Harvest®, Island Vanilla®, Strawberry Fields®, Simply Maize, Indigo Morning ™ Berry Fruitful and Blackberry Hills™ (organic) cereals; Kashi® Honey Sunshine ® and Berry Blossoms® cereals; Kashi® Black Currant Walnut cereal; Kashi® chewy and crunchy granola bars, layered granola bars, soft-baked cereal bars, soft n' chewy bars and soft-baked squares; Kashi® snack crackers, pita crisps and cookies; Kashi® all natural frozen waffles, entrees, steam meals and pizzas; and Kashi® 7 Whole Grain Pilaf.

Join the Kashi community online at www.kashi.com and on Facebook at www.facebook.com/kashi, and visit us on YouTube at http://www.youtube.com/kashi and Pinterest at http://pinterest.com/Kashi/.

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