Indian mobile advertising industry to reach 4.5M Indian rupees by 2016, at a CAGR of around 36% from 2012-2016

NEW DELHI , May 29, 2013 (press release) – Mobile advertising has evolved significantly in terms of creativity that allows consumers to watch video advertisements, get a 360 degrees view of a product, locate a store, and place the order by just using one single device.

A huge mobile subscriber base, increasing penetration of smart phones, technological advancements, increasing usage of mobile internet, etc. are expected to be the catalysts in driving the Indian mobile advertising industry in the coming years. Research firm IMARC Group expects this market to grow at a CAGR of around 36% during 2013-2016, according to its latest report titled “Indian Advertising Market Report & Forecast: 2012-2016.”

According to an analyst at IMARC Group, “a mobile phone is an extremely personal device that accompanies the user all the time. Users usually get in to the habit of accessing it virtually every moment while being awake. This gives advertisers unmatched access to their target audience. Mobile advertising has also evolved significantly in terms of creativity that allows consumers to interact with advertisements in a more satisfying way. For example, users can watch video advertisements, get a 360 degrees view of a product, locate a store, and place the order by just using one single device (Mobile phone). Added to this, mobile advertising is currently much cheaper compared to other forms of advertising.”

IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016,” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

Key Advertising Segments Analyzed in This Report:
· Television Advertising Market
· Newspaper Advertising Market
· Magazine Advertising Market
· Radio Advertising Market
· Internet Advertising Market
· Mobile Advertising Market
· Billboard Advertising Market
· Street Furniture Advertising Market
· Transit Advertising Market
· Other Mediums

Focus of the Analysis for Each Advertising Segment:
· Market Overview
· Analysis of Various Sub-Segments with their Performance
· Major Industries that use the Segment as an Advertising Medium
· Major Companies that use the Segment as an Advertising Medium
· Historical Growth Trends and Driving Factors
· Market Outlook

Information Sources:

Information has been sourced from both primary and secondary sources:
• Primary sources include industry surveys and face to face/telephone interviews with industry experts.
• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.

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