Hearst launches Houston-based digital agency a|muse to connect local, national brands with the Houston market

HOUSTON , May 23, 2013 (press release) – Hearst Corporation announces the launch of Houston-based digital agency a|muse. The agency creates holistic digital marketing programs to engage consumers with a product or service, drive consumer loyalty and increase ROI.

a|muse offers services to extend relationships with current consumers and engage new ones through customized, managed programming across the entire digital ecosystem. The agency is driven by media powerhouse Hearst Corporation and will connect local and national brands to the Houston market.

"Our market know-how, industry knowledge, functional expertise, partnerships, and leading-edge technology capabilities make us a market leader," said Stephen Weis, Executive Vice President of Digital Revenue Development for Houston Chronicle Media Group. "Our team blends industry-specific knowledge with years of digital experience in order to provide sophisticated branding, communication, advertising and marketing solutions."

With a roster that represents some of the nation's top brands as well as regional and local ones, a|muse renders solutions to define a brand's unique marketplace position and differentiate it from competitors.

"Today as a|muse, we're keeping our roots firmly grounded in Houston but leveraging our Hearst lineage and connections to serve clients locally, regionally and nationally," said Weis.

For more information about the a|muse digital agency, visit www.amuse-digital.com. Follow a|muse on Facebook, Twitter, Google+, LinkedIn, and YouTube.

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