Germany's Valensina to launch its Valensina Saft-Limonade No1 product in Ball's sleek 33cl can, marking company's first product in a can

Mathew Kearney

BROOMFIELD, Colorado , May 21, 2013 (press release) – With a double innovation, Valensina GmbH is opening the lemonade market for a unique savoury delight. With Valensina Saft-Limonade No1 the brand producer makes a lemonade with an especially high juice content. At the same time, Valensina Saft-Limonade No1 is the first Valensina product in a beverage can.

The premium lemonade in the citrus fruit flavours orange and lemon will be available as of May in retail stores. Valensina Saft-Limonade No1 is filled in 33-cl beverage cans in the trendy sleek format. The manufacturer of the cans is Ball Packaging Europe, one of the leading beverage can makers in Europe.

Due to their slim form and the colourful and striking design alone, the beverage cans are eyecatchers. The high-definition printing technology makes the details of the strong brand design stand out even more, highlighting the high-quality character of the product. Moreover, the container is so far the only one of its kind in the premium lemonade segment. Valensina has opted for the first time for the beverage can, which has grown in popularity during the past few years and is considered young and trendy.

With the combination of a high-quality product and modern package, Valensina appeals particularly to the fastidious target group of well-funded young adults.

100 percent taste makes for pure palatable pleasure

The fruit juice expertise of the Valensina brand expresses itself in the taste of Valensina Saft-Limonade No1. Both lemonade variants are characterized by an intensive fruit experience without being too sweet or tasting artificial. At 20 percent for the orange lemonade and 10 percent for the lemon variant, the fruit content is significantly higher than that of conventional lemonades. Both products are free of artificial flavours and colour additives. Nor do they contain preservatives.

A survey by an independent market research institute carried out in February 2013 showed that 90 percent of the test subjects are convinced that the Saft-Limonade No1 fits very well into the Valensina brand range and that they will certainly or very certainly purchase the product.

„We have put a lot of work into analyzing the potential expansion fields of our Valensina brand over the past few months”, Managing Director Tino Mocken says. „We are confident that the Valensina Saft-Limonade No1, combined with the beverage can, will delight quality-conscious and epicurean young adults and considerably expand the attractiveness of the premium lemonade category in the retail segment.”

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