Hickory, North Carolina-based HSM--formerly Hickory Springs Manufacturing--appoints Gregg Greulich as corporate VP of innovation and technology

Audrey Dixon

HICKORY, North Carolina , May 17, 2013 (press release) – HSM, the new name of Hickory Springs, the global manufacturer of integrated solutions and components to the transportation, furniture, bedding and a growing number of diversified markets, has named Gregg Greulich corporate vice president of innovation and technology.

Responsible for developing a vision for the growing engineering and research and development team, Greulich will use his leadership and management skills to help ensure the execution of strategic goals, including the development of a portfolio of integrated products across the company’s Transportation Solutions, Bedding Solutions, Furniture Solutions and Diversified Solutions business units.

"Welcoming Gregg to our team is the next step in our efforts to build out our engineering and research and development capabilities," said Dwayne Welch, executive vice president, chief marketing and innovation officer. "Last year, we opened the Corporate Innovation and Research Center, which provides a setting for customers and vendors to work collaboratively on new products, programs and services while enabling HSM to leverage its expertise and respond rapidly to changing customer and market demands.

"Today, the outstanding qualities and experience Gregg brings to his position will further enhance that capability, contributing to growth at HSM by improving our ability to offer HSM customers the latest materials and manufacturing techniques, helping them achieve their design visions while supporting our transition from a components manufacturer to an integrated solutions provider."

Greulich comes to HSM with 12 years of management experience in the engineering and research and development arena. Prior to joining HSM, he held the position of senior director, engineering, tooling and program management at Evenflo Company, Inc., Miamisburg, Ohio, and served on a global management team with direct organizational leadership responsibility for infant care durable product programs. His résumé also includes management positions with Sunbeam Products, Inc., Maytag Corporation and Whirlpool Corporation.

Greulich earned a bachelor of science degree in mechanical engineering from the University of Evansville, Evansville, Ind. He also holds a master of business administration degree, earned through work at the University of Evansville and the University of Transylvania, Xavier, Lexington, Ky.

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