McDonald's considering offering its breakfast items all day long; items account for 25% of company's business
Nevin Barich
LOS ANGELES
,
May 13, 2013
(Industry Intelligence Inc.)
–
McDonald's Corp. is considering offering its breakfast items all day long instead of just during certain hours, The Ad Age Group reported May 13.
According to NPD Group, breakfast accounts for 25% of McDonald's business.
In recent years, McDonald's has made additions to its breakfast menu with its McCafé coffee beverages, oatmeal and a new breakfast sandwich featuring egg whites.
The primary source of this article is The Ad Age Group, Detroit, Michigan, on May 13, 2013.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
