McDonald's considering offering its breakfast items all day long; items account for 25% of company's business
May 13, 2013
(Industry Intelligence Inc.)
– McDonald's Corp. is considering offering its breakfast items all day long instead of just during certain hours, The Ad Age Group reported May 13.
According to NPD Group, breakfast accounts for 25% of McDonald's business.
In recent years, McDonald's has made additions to its breakfast menu with its McCafé coffee beverages, oatmeal and a new breakfast sandwich featuring egg whites.
The primary source of this article is The Ad Age Group, Detroit, Michigan, on May 13, 2013.