Sixty-three percent of US inner-city parents say they read food labels when purchasing foods for first time, 42% say that labeling had impact on purchasing decisions over last two weeks, according to new study
May 7, 2013
– Inner-city parents who read and understand food nutrition labels tend to make healthier choices for their families, according to a new study from researchers at The Children’s Hospital at Montefiore (CHAM). A majority of parents (63 percent) said they read food labels when purchasing foods for the first time, and 42 percent reported that labeling had an impact on their purchasing decisions in the last two weeks. When the label wasn’t read, parents said it was because the product was too expensive, the label was too complex or the font size was too small, or they simply didn’t have time. These findings were presented today at the Pediatric Academic Societies (PAS) Annual Meeting in Washington, D.C.
“Since obesity rates are highest amongst inner-city children, we thought it was important to fully understand their parents’ habits when it comes to reading and understanding nutrition labels,” said Sandra Braganza, M.D., M.P.H., interim director, Residency Program in Social Pediatrics, Department of Pediatrics, The Children's Hospital at Montefiore and assistant professor of pediatrics, Albert Einstein College of Medicine of Yeshiva University. “These data show that understanding food labels could have a significant impact on childhood obesity rates, given that caregivers make the majority of food purchasing decisions for their households.”
The study, which surveyed 70 parents, also compared literacy and comprehension of Front-of-Package (FOP) food labels, which are not available on all food products, to the back-of-the-box Nutrition Facts Labels (NFL), which are mandated on all products and tend to be complex and difficult to understand. Participants studied the NFL and FOP labels from a cereal box and then were asked to locate calorie information, calculate calories based on serving size, identify the amount of sodium and compare sugar content in two products. Researchers found that parents demonstrated statistically significant improvements in comprehension using the FOP label for each category, with 87 percent getting all questions correct versus 67 percent using the NFL label.
“Based on our research, we believe standardized, easy-to-read, front-of-package labeling is needed to help consumers make more informed and healthy decisions,” said lead author Chloe Turner, M.D., a third year Social Pediatrics resident in the Department of Pediatrics, CHAM. “Pediatric obesity is a serious issue in the Bronx and across the nation, so it’s important that we explore options to help parents make smart decisions for their children.”
Immediately following the survey, parents were given educational materials and spoke with medical experts at CHAM about reading food labels. Working with inner-city families in one of the unhealthiest counties in the nation, CHAM clinicians are at the front lines of providing comprehensive care for a diverse and medically challenged population. The institution has implemented numerous community health and wellness programs designed to improve health outcomes for families today as well as for future generations.
About Montefiore Medical Center
As the University Hospital for Albert Einstein College of Medicine, Montefiore is a premier academic medical center nationally renowned for its clinical excellence, scientific discovery and commitment to its community. Recognized among the top hospitals nationally and regionally by U.S. News & World Report, Montefiore provides compassionate, patient- and family-centered care and educates the healthcare professionals of tomorrow. The Children's Hospital at Montefiore is consistently named in U.S. News' "America's Best Children's Hospitals," and is second among those in the New York metro area. With four hospitals, 1,491 beds and 90,000 annual admissions, Montefiore is an integrated health system seamlessly linked by advanced technology. State-of-the-art primary and specialty care is provided through a network of more than 130 locations across the region, including the largest school health program in the nation and a home health program. Montefiore's partnership with Einstein advances clinical and translational research to accelerate the pace at which new discoveries become the treatments and therapies that benefit patients. The medical center derives its inspiration for excellence from its patients and community, and continues to be on the frontlines of developing innovative approaches to care. For more information please visit www.montefiore.org and www.montekids.org. Follow us on Twitter; like us on Facebook; view us on YouTube