Consumers shopping on tablets more than three times likelier to purchase than consumers using smartphones, finds Adobe study of shoppers in US, UK, Germany, France, Japan, China; sales conversion rate 2.2% for tablet users, 0.7% for smartphones

Cindy Allen

LOS ANGELES , May 2, 2013 (Industry Intelligence Inc.) – Consumers shopping on tablets are roughly three times more likely to purchase than consumers on smartphones, according to a study by Adobe Systems Inc., Internet Retailer reported May 1.

The study found a tablet conversion rate of 2.2%, versus an 0.7% rate for smartphone shoppers. Meanwhile, the conversion rate on standard computers is 3.3%, according to the study, Internet Retailer reported.

The study also noted that consumers visit 70% more pages on a website when using a tablet versus a smartphone.

For the study, Adobe examined 150 billion visits to more than 1,500 sites in the U.S., U.K., Germany, France, Japan and China from January 2012 to February 2013, the publication reported.

The primary source of this article is Internet Retailer, Chicago, Illinois, on May 1, 2013.

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