One in five US smartphone owners visited a store after receiving notification that specials, coupons or deals were available nearby; 70% would be at least somewhat interested in visiting a store after receiving such an alert: CouponCabin.com
April 24, 2013
– CouponCabin Mobile App Launches New Geo-Fencing Feature to Alert Users of Coupons, Deals and Specials Near Their Location
Amid the hectic pace of everyday life, smartphones give people the power to multi-task, saving valuable time. Saving money is also enhanced by smartphone technology, according to a new survey from CouponCabin.com that reveals one-in-five (20 percent) smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby. Seventy percent of smartphone owners would be at least somewhat influenced to make an unplanned purchase at a store after receiving this type of alert. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin.com from February 28th – March 4th, 2013, among 2,219 U.S. adults ages 18 and older, among whom 1,096 are smartphone owners.
Geo-targeted savings alerts that prompt users to visit stores near them that have specials, coupons or deals are a newly launched feature from CouponCabin.com's mobile app for iPhone and iPad. The alerts work when a smartphone's GPS sends a notification that a special, coupon or deal is available at a store or mall near the user's current location.
"Our new mobile app puts even more savings power into our users' hands," said Jackie Warrick , senior savings adviser at CouponCabin.com. "Now during their daily routine, people can be alerted simply and easily when they can save money around them."
CouponCabin's new geo-targeted alerts provide savings opportunities to users without them having to do anything other than look at their phone's screen. This is a top priority for smartphone users, as saving money without even thinking about it is the top reason why 47 percent of smartphone owners would like to receive geo-targeted coupons on their device. Rounding out the list of reasons include:
Would be/is convenient and a time saver – 44 percent
Would remind/reminds me to use coupons when shopping – 40 percent
Other – 4 percent
Interest in geo-targeted coupons, deals and specials is strong. Nearly seven-in-ten (67 percent) smartphone owners would be at least somewhat interested in a mobile app that allows them to receive notifications for geo-targeted coupons.
For more information on the latest CouponCabin.com app features, or to download the app, please visit www.couponcabin.com/mobile.
This survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin from February 28th – March 4th, 2013, among 2,219 adults ages 18 and older, among whom 1,096 are smartphone owners. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Allison Kaplan, firstname.lastname@example.org.
CouponCabin.com offers the broadest selection of high-quality, guaranteed-to-work coupons on the web. With online coupon codes, printable in-store coupons, grocery coupons, local deals, free samples and more, CouponCabin.com is the ultimate one-stop-shop for coupons of every variety. Consumers can also be the first to know about the best coupon deals available with CouponCabin's Newsflash, a constantly updated and innovative new feature with dozens of breaking offers each and every day. Shoppers have saved nearly $350 million since CouponCabin's foundation in 2003, and the average user saves $19 in just 80 seconds. With Newsflash, customized email newsletters, mobile apps for iPhone, Android and iPad, downloadable browser savings alerts and exclusive coupons, shoppers will never miss out on a great deal with CouponCabin.com.