Gannett presents Gannett_Front 2013 event showcasing its portfolio to the advertising community, focusing on its efforts to help advertisers better connect with customers, drive sales
March 5, 2013
– Gannett Co., Inc. (GCI) today held the GANNETT_FRONT 2013, the company's first-ever upfront-style event designed to showcase the power and reach of its portfolio to the advertising community. The event highlighted that Gannett is more than a media company: today's Gannett is focused on connecting and activating its audiences to help advertisers create deeper connections and drive greater sales.
"We have transformed our portfolio of assets and for the first time, all of our properties and products are working together," said Chief Marketing Officer, Maryam Banikarim. "With our national reach, deep local connections and data driven tools, we know we can connect and engage audiences like no other media company."
The GANNETT_FRONT 2013 also featured insights from several leaders from the worlds of politics, music and sports who shared their expertise on how they've connected communities locally, virtually and through passion points.
"Now more than ever, Gannett is focused on partnering with marketers to develop unique media and marketing solutions and custom tools to help them drive sales," said Mary Murcko, President, National Sales. "Our unique national-to-local approach, our diverse digital solutions and our trusted content affords marketers an indispensable opportunity through which they can connect with their customers."
The GANNETT_FRONT 2013 concluded with a performance by X Factor finalist Caryl Rose Sonenclar, who is from Westchester, NY, one of Gannett's 100 + local markets.
Gannett Co., Inc. (GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities. For more information, visit www.gannett.com.