Ahlstrom develops new products for its Easylife wallcover range, will take part in China Wallcovering Expo to strengthen leadership in the Chinese wallcover market; offerings range from 3D to new backing, coated facing materials, expanded digital printing

Kendall Sinclair

HELSINKI , March 5, 2013 (press release) – Ahlstrom, a global high performance fiber-based materials company, presents its expanded Ahlstrom Easylife(TM) wallcover range at the China Wallpaper Exposition in Beijing on March 7-10, 2013. The company is developing new products in order to strengthen its leadership in the Chinese wallcover market.

Ahlstrom Easylife(TM) product offerings range from 3D appearances to new backing and coated facing materials. Additionally, Ahlstrom will be partnering with HP, presenting its EasyLife(TM) digital printing products with HP's latest Latex printing technology. Ahlstrom EasyLife(TM) is quickly expanding into the digital arena and is positioned as one of the leading substrates for nonwoven digital wallcover applications.

Furthermore, Ahlstrom will sponsor the Ahlstrom EasyLife(TM) Cup, Wallcovering Design Contest at the China Wallcovering Expo, March 5-7, 2013. Here talented wallcovering designers will gather together, displaying their creative and exquisite work, many of which are based Ahlstrom EasyLife(TM) nonwoven materials. This type of contest is a great way to encourage creative and unique designs, facilitating the positive growth of the Chinese wallcover market.

All Ahlstrom's new wallcover substrates have been developed to reduce environmental impact, as sustainability is a key focus for Ahlstrom. All products utilize FSC pulp and are CE and RAL approved. Recycled polyester is used in several new products, a process that has reduced our cradle-to-gate environmental impact by 10%

Ahlstrom is a global leading producer of wallcover substrates, producing the widest product range on the market. Its materials are manufactured in Europe and North America and are part of Ahlstrom's Building and Energy business area. In order to further support development of the Chinese wallcovering market, Ahlstrom will commence manufacture of nonwoven wallcover substrate in Binzhou, Shandong province. Production of high quality and innovative wallcover substrates will start during late 2013.

Ahlstrom booth at 12th China (Beijing) Wallpaper Exposition by Build Decor is E4-C08.

For more information, please contact:

Michael Hottenträger, Product Manager, Wallcover, Tel: +49 541 604 216
Liisa Nyyssönen, Vice President, Communications, Tel. +358 10 888 4757
Damian Huang, Marketing Manager Asia, Tel: +86 21 64669222

Ahlstrom in brief
Ahlstrom is a high performance fiber-based materials company, partnering with leading businesses around the world to help them stay ahead. Our products are used in a large variety of everyday applications, such as filters, medical gowns and drapes, diagnostics, wallcoverings, flooring and food packaging. We have a leading market position in the businesses in which we operate. In 2012, Ahlstrom's net sales from the continuing operations (excluding Label and Processing business) amounted to EUR 1 billion. Our 3,800 employees serve customers in 28 countries on six continents. Ahlstrom's share is quoted on the NASDAQ OMX Helsinki. More information available at www.ahlstrom.com.

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