Frito-Lay's Cheetos brands launches Cheetos Mix-Ups Snack Mix, available in extra cheese and salsa flavors; products available in 8.75-oz. and 3.75-oz. packages for suggested retail prices of US$3.49 and US$1.49, respectively

Nevin Barich

PLANO, Texas , March 4, 2013 (press release) – Chester Cheetah, the Cheetos brand spokescat, today unveiled the long-anticipated solution to an age-old dilemma that has rocked generations – choosing between puffed or crunchy, tangy or smooth, mellow or hot – with the launch of Cheetos Mix-Ups snack mix. As the first-ever shareable mix of four cheesy Cheetos snack flavors in unique shapes and wild colors all in one bag, Cheetos Mix-Ups snack mix stands as the latest in ground-breaking, earth-shattering snack innovations from the most playful snack brand in the world, and a leading brand from PepsiCo's Frito-Lay division.

In celebration of this momentous product launch, Chester has joined the world of Twitter for the first time as @ChesterCheetah. As an ode to the most shareable Cheetos snack yet, Chester is asking fans to gather around the kitchen table and share what they think of this newest creation via Twitter. Fan opinions are welcomed, but expect some playful banter with Chester in return.

Consumers can choose from two delicious varieties of Cheetos Mix-Ups snack mix:

Cheetos Mix-Ups Xtra Cheezy Snack Mix:

Cheetos Crunchy Cheddar Flavored Snacks
Cheetos Puffs Double Cheddar Flavored Snacks
Cheetos Nacho Cheese Flavored Grid-Shaped Snacks
Cheetos Parmesan Flavored Mini-Puffs Snacks

Cheetos Mix-Ups Cheezy Salsa Snack Mix:

Cheetos Crunchy Salsa Picante Flavored Snacks
Cheetos Puffs Cheddar Flavored Snacks
Cheetos Chipotle Cheddar Flavored Grid-Shaped Snacks
Cheetos Jalapeno Cheddar Flavored Mini-Puffs Snacks

"Cheetos fans enjoy a variety of tastes -- some want hot and zesty while others crave cheesy and crunchy," said Ram Krishnan, vice president of marketing for Frito-Lay North America .
"Now with Cheetos Mix-Ups snack mix, there's no shortage of delicious cheesy flavors and textures to choose from all in one fun, shareable bag for the whole family. The fun doesn't stop there. By mixing and matching the flavors in each bag, consumers can create endless cheesy combinations."

Cheetos Mix-Ups Xtra Cheezy Snack Mix and Cheetos Mix-Ups Cheezy Salsa Snack Mix are available nationwide in 8 3/4-oz. and 3 3/4-oz packages for suggested retail prices of $3.49 and $1.49 respectively. Don't forget to follow Chester on Twitter at @ChesterCheetah to keep up with all his Dangerously Cheesy™ antics.

About CHEETOS

CHEETOS is one of the billion-dollar brands that makes up Frito-Lay North America , the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about CHEETOS by visiting www.facebook.com/Cheetos.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com. 

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