Krispy Kreme announces offering of Glazed Banana Kreme Pies at mass merchants, grocery and convenience stores for limited time; product has suggested retail price of US$1.09, not available at Krispy Kreme Doughnut Shops

WINSTON-SALEM, North Carolina , February 28, 2013 (press release) – Love banana cream pie? Then you'll love Krispy Kreme's sweet and creamy take on this classic homemade treat. Krispy Kreme Glazed Banana KREME Pies are available for a limited time at participating mass merchants, grocery and convenience stores. While supplies last. Not available at Krispy Kreme Doughnut Shops.

"We are always working to bring new and exciting flavors and treats to fans of our snack products," explains Mark LaBrecque , Krispy Kreme's Senior Director - U.S. Marketing Activation. "The Glazed Banana Kreme Pie is the perfect seasonal complement to our popular chocolate, apple and cherry- filled pie assortment."

Glazed Banana KREME Pie blends fresh banana tastes with smooth KREME filling inside a crust topped with Original Glaze. SRP $1.09.

March 2 is National Banana Cream Pie Day! Follow @KrispyKreme and tweet #BananaKREME throughout the day for a chance to win a sweet treat from Krispy Kreme. Get National Banana Cream Pie Day updates and pics from Krispy Kreme on Facebook.

Krispy Kreme's signature Original Glazed®, Iced, KREME™ filling, and cake doughnuts, as well as, a variety of honeybuns, mini-crullers, fruit pies, and other snack-sized doughnuts are available at over 10,000 grocery, convenience and mass merchant stores in the United States.

Look for the NEW Glazed Banana KREME Pie, and the popular Glazed Cherry, Glazed Chocolate and Glazed Apple pies on Krispy Kreme displays at participating grocery stores, convenience stores and mass merchants. Glazed pies are not available for purchase at Krispy Kreme doughnut shops.

For more info, visit www.krispykreme.com/grocery.

Connect with Krispy Kreme at krispykreme.com, Hotlightapp.com , Facebook, foursquare and Twitter, and KrispyKremeDoughnuts on YouTube.

About Krispy Kreme®

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme can be found in more than 730 locations around the world as well as approximately 10,000 grocery, convenience and mass merchant stores in the U.S. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

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