Conde Nast expects its ad pages to increase by 5% in Q1 due to strength of its core brands, reports many brands are beating own records in print, showing double-digit gains in digital sales
January 24, 2013
– Condé Nast expects to end their first quarter (January-March) in 2013 with a 5% increase in ad pages, surpassing results for the same period last year, announced Lou Cona, chief marketing officer, Condé Nast. The company's sales success is due, in part, to the continued strength of its core brands, including Vogue and Vanity Fair, in addition to key performances of several other titles and in its men's category.
Highlights of the first quarter include:
• Bon Appétit: up 40% in Q1; 40 pages of new business; best performing March in five years; up 65% in food category and non-endemic successes include growth in the automotive, business and technology, home and health categories.
• Details: up 33% in Q1; up 43% in February alone; 75 pages of new business; up 18% in fashion category and non-endemic successes include growth in the automotive and spirits categories.
• GQ: up 18% in Q1; 34 pages of new business; up 11% in fashion and retail and non-endemic successes include the automotive, tech and entertainment categories.
• Teen Vogue: up 10% in Q1 (31% in March); 29 pages of increased business due to gains in fashion (20%), beauty (52%) and retail (70%).
Other titles with increases in ad pages are Golf Digest (16%) and Allure (8%) among others.*
"We are excited to be starting 2013 with such a strong showing in ad sales," said Mr. Cona. "Many of our brands are beating their own records in print, in addition to double-digit gains in digital sales, portending a very healthy year in overall brand performance.”
Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined. For more information, visit condenast.com or follow us on Twitter @CondeNastCorp.