Starbucks to use Wholesome Sweeteners' Organic Blue Agave Syrup as sweetener for its blueberry oatmeal

SUGAR LAND, Texas , January 22, 2013 (press release) – Wholesome Sweeteners is proud to announce that the company’s Organic Blue Agave Syrup is the new premium sweetener for the Hearty Blueberry Oatmeal at Starbucks®.

Chosen over the competition for its smooth and mildly rich flavor, the Wholesome Sweeteners Organic Blue Agave packets at Starbucks contain a delicious pour-over liquid sweetener created exclusively from the heart of the Blue Agave plant grown in Mexico.

The market-leading Wholesome Sweeteners Organic Blue Agave Syrup metabolizes slowly in the body without spiking blood sugar due to its low Glycemic Index (GI). Additionally, Wholesome Sweeteners Agave Syrup at Starbucks is 25% sweeter than sugar so consumers use less sweetener overall.

“Wholesome Sweeteners is proud to be a part of Starbucks’ initiative to provide healthy, sustainable and convenient food options to its customers,” said Wholesome Sweeteners CEO, Nigel Willerton. “Our Agave Syrup is 100% natural, gluten-free, vegan and non-GMO, and by far the best-tasting on the market. It answers the demand from consumers who want the best natural sweeteners without compromising product quality or gourmet taste.”

Starbucks Hearty Blueberry Oatmeal with Wholesome Sweeteners Organic Blue Agave is available in approximately 4,500 Starbucks company-operated stores across the U.S.A.

About Wholesome Sweeteners

Wholesome Sweeteners is the nation’s leader in Fairtrade Certified, USDA Organic, Non-GMO Verified, and sustainably produced sugars, syrups, nectars and honeys, all made from nature’s best resources. Since 2005 Wholesome Sweeteners has paid over $7.5 million in social premiums to benefit our Fairtrade partners, farming and beekeeping cooperatives in the developing world. Fairtrade means that farmers can buy land, send their kids to school, and build thriving communities. Premiums paid by Wholesome Sweeteners have brought clean water, electricity, schools and health care to villages in Malawi, Mexico, Brazil, Costa Rica, and Paraguay.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through unwavering commitment to excellence, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at


For Wholesome Sweeteners
Christy Lee, 713-594-2141

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