Weekly Packaging Design Wrap-Up: Heinz de-brands ketchup to push quality, consumers can sprinkle or spoon spices with duel-flip cap, cocktail shaker pouch brings the bartender home
January 11, 2013
(Industry Intelligence Inc.)
– Heinz strips brand labels to promote quality
Heinz and Marmite are two of the several companies that have de-branded their iconic packaging for U.K. department store Selfridges’ “No-Noise” campaign. Aiming to focus on a product’s quality and function rather than packaging or advertising image, Heinz has removed the famous branding on its Heinz Tomato Ketchup and Heinz Beanz. The company notes that only 557 of each product will be produced and the campaign provides a unique way to engage with customers and create social buzz. Selfridges’ “No-Noise” project will last until March and aims to provide customers a little tranquility following the post-Christmas season. It includes the re-launch of the department store’s Silent Room and the curated “Quiet Shop,” offering customers de-branded products from companies including Heinz, Marmite, Crème de la Mer skincare and Levi’s jeans.
The primary sources of this information are Packaging News, Croyden, England, and the Daily Mail, London, England.
Dual-flip cap designed for sprinkling or spooning spices
The Spoonkler is a dual flip-cap innovation from RPC Containers that opens in two ways to better accommodate customers’ different cooking styles. The spice cap can be opened either to reveal several small holes fit for sprinkling, or a full opening wide enough for a measuring spoon. The closure was developed after consumer research revealed that customers found traditional spice caps awkward and a hindrance to their particular cooking styles.
The primary source of this information is Packaging News, Croyden, England.
Cocktail shaker pouch turns host into bartender
Todd’s Push and Chill is a cocktail pouch that aims to mimic the bartending experience for the everyday consumer. Inside each stand-up pouch is an inner bag that holds the fruit essence. The consumer pops open the inner bag by squeezing through the external pouch, shakes, and serves the cocktail over ice. The stand-up pouch is shaped like a cocktail shaker and weighs nine grams, about half the weight of a slice of lemon. In addition to being a lighter transportation option, the ShakerPouch is also recyclable.
The primary source of this information is Packaging Europe, Norwich, United Kingdom.