Nestle targeting its water business toward China as its western water business struggles amid consumer trend toward tap water in light of environmental concerns about plastic bottles
January 11, 2013
(Industry Intelligence Inc.)
– Nestle SA will be targeting its water business toward China as its western water business struggles amid consumers' trend toward tap water in light of environmental concerns about plastic bottles, Bloomberg LP reported Jan. 10.
Gilles Duc, the head of Nestle Waters in China, said the country--which has seen its water supplies polluted amid industrial and agricultural expansion--is a key priority for the company.
According to Euromonitor International Ltd., sales of bottled water in China will rise to US$16 billion by 2017, compared with $9 billion in sales in 2012 and $1 billion in sales in 2000. Euromonitor also added that Nestle’s water business in China rose 27% in 2012.
The primary source of this article is Bloomberg LP, New York, New York, on Jan. 10, 2013.