US remodeling market upbeat, with NARI forecasting all-time high business in next three months, as homeowners get on with postponed projects, home prices improve; key growth indicators up in Q4 2012
Allison Oesterle
DES PLAINES, Illinois
,
January 8, 2013
(press release)
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Current conditions, activity forecast hit highest level to date
The National Association of the Remodeling Industry’s (NARI) fourth-quarter Remodeling Business Pulse data of current and future remodeling business conditions has experienced significant growth across all indicators, with forecasting in the next three months hitting its all-time highest level.
The significantly positive results have a lot to do with homeowner security, remodelers say.
“Remodelers are indicating major growth in the future, with many saying that clients are feeling more stable in their financial future and their employment situations; therefore, they are spending more freely on remodeling needs,” says Tom O’Grady, CR, CKBR, chairman of NARI’s Strategic Planning & Research Committee and president of O’Grady Builders, based in Drexel Hill, Pa.
Growth indicators in the last quarter of 2012 are as follows:
Throughout 2012, the Remodeling Business Pulse produced less statistically significant increases and decreases; however, the fourth-quarter data shows movement in highly important business areas such as conversion rates and value of jobs.
Although they provide positive marks, NARI members are realistic about the reasoning, saying many consumers are spending on remodeling out of necessity.
As one NARI member put it: “Homeowners are still concerned about spending money but will do so because they cannot postpone any longer. They are spending more conservatively than they did prior to the crash.”
Still, according to the data, expectations for 2013 are even brighter. Two-thirds of remodelers forecasted the next three months positively, and the rating jumped 13.1% from last quarter.
Drivers of this positive outlook continue to be postponement of projects (81% reporting) and the improvement of home prices (51% reporting).
Of the small segment predicting declines, 91% cited uncertainty of the future with commentary focused largely on tax increases and leadership issues in Washington.
“Now that the election is over, consumer confidence is starting to grow and so has remodelers’ confidence,” O’Grady says. “NARI members are looking forward to having a well-deserved, productive year ahead.”
To review the research in its entirety, please send your request to marketing@nari.org.
NARI is the source for homeowners seeking to hire a professional remodeling contractor. Members are full-time, dedicated remodelers who follow a strict code of ethics with high standards of honesty, integrity and responsibility.
Visit the NARI.org site to get tips on how to hire a remodeling professional and to search for NARI members in your area.
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About NARI: The National Association of the Remodeling Industry (NARI) is the only trade association dedicated solely to the remodeling industry. The Association, which represents 7,000 member companies nationwide—comprised of 63,000 remodeling contractors— is “The Voice of the Remodeling Industry.”™ To learn more about membership, visit www.NARI.org or contact national headquarters, based in Des Plaines, Ill., at (847) 298-9200.
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