Ninety-four percent of US adult consumers likely to base their restaurant choices on recommendation from family member or friend, NRA says
January 9, 2013
(Industry Intelligence Inc.)
– The National Restaurant Association reported on Jan. 8 that according to its 2013 Restaurant Industry Forecast, 94% of U.S. adult consumers said they were likely to base their restaurant choices on recommendations from a family member or friend.
Some of the best ways to grow a restaurant's customer base included convenience, expanded use of technology and word-of-mouth recommendation, according to the forecast.
The primary source of this article is the National Restaurant Association, Washington, D.C., on Jan. 8, 2013.