General Mills-owned Green Giant brand will be launching Green Giant veggie chips in January, marking brand's entry into snacks aisle

Nevin Barich

LOS ANGELES , December 20, 2012 (Industry Intelligence Inc.) – General Mills-owned Green Giant will be launching Green Giant veggie chips in January, marking the brand's entry into the snacks market, Advertising Age reported Dec. 19.

The snacks will come in two flavors: sweet potato multigrain chips with sea salt, and roasted veggie tortilla chips with a "zesty cheddar flavor." The snacks are among more than 100 new products that General Mills is rolling out in the U.S. in its fiscal year 2013, which ends in May.

The primary source of this article is Advertising Age, Detroit, Michigan, on Dec. 19, 2012.

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