Brazilian beer market grows just over 3% in 2012, according to new report

DUBLIN , December 18, 2012 (press release) – Research and Markets (http://www.researchandmarkets.com/research/trx4b5/brazil_beer) has announced the addition of Canadean Ltd's new report "Brazil Beer Market Insights 2012" to their offering.

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Brazil Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

This report provides an analysis of the industry structure, reports on company volumes and contains brewer profiles for ten major brewers.

Key Highlights

A migration from Brazilian cachaça (Brazilian rum) has occurred, especially based on investments made by companies in distribution, advertising and also from purchase power improvements. It is expected that another multinational company will enter the Brazilian market in 2012, causing some change to the segmentation of the market.

Beer specialties franchises have been launched, improving superpremium presence in off-premise channels (kiosks) and also beer clubs, with monthly premium and superpremium beer tasting.

Imports gained importance, supported by beer specialty franchises and improving distribution from trade companies. With several investments made by metal can producers, it is expected that this pack material will reach 40% share in the next five years without suffering shortage of packs, which has occurred in the past years.

Some of the players and brands known as discount beers have been redesigned and repositioned, intending to fulfill gaps left by investments made to premium and superpremium beers. These brands have gained share.

The dramatic decline in the volume of 'Others' reflects the impact of the SICOBE measures, the retreat from illegal players and also, the impact on legal discount beers.

Companies Mentioned:

AMBEV, CERVEJARIA PETRÓPOLIS, FEMSA, SCHINCARIOL

For more information visit http://www.researchandmarkets.com/research/trx4b5/brazil_beer

Source: Canadean Ltd

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Laura Wood, Senior Manager.
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Sector: Beer

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