PET growth in UK largely in resealable sports and energy drink bottles, with trend continuing to 2016 due to consumer convenience, Euromontior says; growth also seen for resealable PET food jars, but PET for alcoholic drinks will be difficult
Andrew Rogers
LOS ANGELES
,
December 17, 2012
(Industry Intelligence Inc.)
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The growth of polyethylene terephthalate (PET) in the U.K. is largely due to re-sealable spots and energy drink bottles, and this trend should continue to 2016, said a Euromonitor International Ltd. analyst, reported Food Production Daily on Dec. 17.
The best opportunities for PET is in sports and energy drinks, as well as in re-sealable food jars, said Karine Dussiman, senior packaging analyst for the London-based market research company, during a video blog in the Internet.
In the U.K., unique consumption of PET is expanding by 3% per year compared with overall market growth of 1%, Dussiman said, Food Production Daily reported.
The use of PET for alcoholic beverage bottles, however, is expected to be tough because of a perception among the general public that PET is not compatible with alcoholic products as compared with packaging them in glass, said Dussiman.
PET for wine bottles offered promise during the 2012 Olympic Games in London this past summer, when the event’s official wines were released in PET bottles; but that use is largely limited to consumption outdoors and seasonally, she said, reported Food Production Daily.
In carbonated beverages, though, the convenience of PET for consumers enabled PET to take market share away from metal cans over the past two years, said Dussiman. In addition to being re-closable, PET containers also come in various sizes, she said.
Convenience is more important to British consumers than unit prices, said Dussiman, Food Production Daily reported.
Re-closable jars present more opportunities for PET. This year, following on Heinz’s launch of its 1-kilogram (35.3 ounces) PET jar for baked beans, more companies have followed with similar containers, including the Branston brand and Asda Group Ltd., she said.
For beverages, Red Bull introduced a 330-milliliter (11.2 ounces) version of an initial 60ml re-closable, shot-size re-sealable container launched earlier by various energy drink brands. Red Bull also has its standard 250ml can, said Dussiman, reported Food Production Daily.
The primary source of this article is Food Production Daily, Montpelier, France, on Dec. 17, 2012.
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