Global market for industrial and institutional cleaning products expected to exceed US$52B by 2018, according to new report; hand sanitizers forecast to reach market value of US$226.3M by 2018

Nevin Barich

FARMINGTON, Connecticut , December 11, 2012 (press release) – Today's I&I space offers more application specific chemicals and is driven towards environment and social safety. Even packaging and dispensing equipment used along with cleaning agents have changed both in their functional properties and appearance. End-users include myriad industries such as manufacturing units, food & lodging, building service contractors, food & drinks processing units, retail, healthcare and others commercial facilities. However, the needs and specification for cleaning products used by these industries differ vastly. Products intended for use by building cleaning contractors may include those for cleaning soiled floors, carpet, restrooms, window glasses and furniture. With customer inclination towards effective, eco-friendly and less labor-intensive products, manufacturers will have to incorporate radical changes in product design, development and marketing strategy.

Global Information Inc (GII) recommends two market research reports covering the global industrial and institutional products market and the US market for hand sanitizers from our premium research partner Global Industry Analysts, Inc.

Industrial and Institutional Cleaning Products

The global market for industrial and institutional (I&I) cleaning products is projected to exceed $52 billion by the year 2018. Industrial and institutional cleaning products represent a mature market, primarily in the western world. Therefore, there are numerous active participants in the market, some with a global presence while others are active in the regional spheres. The US market alone has over hundred active players in the industry. With increased opportunities and broader applications, big distributors have created their own niche by introducing private label cleaning products. In addition, a few giant retailers such as Wal-Mart and Home Depot are providing stiff competition to I&I producers, by offering increased shelf-space to private label cleaning supplies. Product differentiation has been a winning strategy to gain recognition and market share. Among other conventional methods of product differentiation, branding is the most favored one. Product features such as compatibility with environment, mildness, safety and multidimensional application are the decisive factors.
Food and Dairy Processing Cleaners are primed to grow at a robust pace through 2018, propelled by the need for high performance cleaning and hygiene agents. Certain specialized cleaners such as sanitizers and degreasers that aim at removing stubborn grease and stains and cleaners with high efficiency at both low and high temperatures are widely used in the food service industry. Augmented concerns towards prevention of cross contamination from soiled cooking platforms, utensils and accessories, in addition to hazardous food bacteria such as E. coli, would drive market demand.

The worldwide I&I cleaning chemicals market is highly fragmented with existence of large number of global and regional players. However, a handful of players have a dominant presence in worldwide market. Key players profiled in the report include 3M Company, Arrow-Magnolia International, Inc., Avmor, Church & Dwight Co., Inc., The ArmaKleen Company, BASF Care Chemicals, Croda International Plc, Diversey, Inc., DuBois Chemicals, Ecolab, Inc., Guardian Chemicals, Inc., GOJO Industries, Inc., Henkel AG & Co. KGaA, Kao Corporation, Kimberly-Clark Corporation, Lion Corporation, Lonza Group Ltd., National Chemical Laboratories, Procter & Gamble, Reckitt Benckiser Plc, Spartan Chemical Co., and Zep Inc., among several others.

An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/go136197-ind-cleaning-prod.html

Hand Sanitizers

The US market for hand sanitizers is projected to reach $226.3 million by the year 2018. Major players in the marketplace include 3M Company, Best Sanitizers, Inc., Chattem, Inc., Dial Corporation, Fusion Brands, Inc., GOJO Industries, Inc., Medline Industries, Inc., Nice-Pak, Skinvisible, Inc., and Vi-Jon Laboratories, Inc.

Hand sanitizers, particularly alcohol-based sanitizers are considered highly effective in preventing the spread of flu and cold. A newer trend emerging in the antibacterial sanitizers is the availability of surface-cleaning products in travel packs. The arrival of several easy-to-use and convenient hand sanitizers, disinfectant wipes, antibacterial lotions, and soaps, considerably eased out consumer's anxiety over the rapid spread of infections including swine flu, avian flu epidemic, E.coli outbreak, and the so-called superbugs. Antibacterial products have become a prominent part of the effective and safe hygiene routines of a large number of US consumers. The effectiveness of natural hand sanitizers in killing germs and viruses is considered to be on par with traditional counterparts. The growing consumersÂ' quest for easy, convenient, and on-the-go hand cleansing products is compelling manufacturers of hand sanitization products to roll out a large variety of hand sanitation wipes and gels.

Natural hand sanitizers are products that destroy germs without the use of any synthetic or chemical ingredients. With convenience playing a lead role in bolstering product sales, hand sanitizers are available in a variety of easy-to-use dispensing formats and pack sizes. Industry's tryst with innovation is exemplified by the recent rollouts of wearable hand sanitizers, contactless towelette applications, spray pens, and even key chains that are far unthinkable by the proponents of conventional dispensing systems. In a way, the market is heading towards portable hygiene solutions that dispense off with the bulky, refillable sanitizer dispensers that are far fixed rather than serving the purpose of anytime sanitizer.

An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/go124530-hand-sanitizers.html

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