Martha Stewart Living Omnimedia to shut down its Whole Living magazine in 2013 following failure to sell publication, says january/February issue to be last, plans to integrate content into other titles, platforms

Kendall Sinclair

NEW YORK , December 6, 2012 (Bloomberg LP) – Martha Stewart Living Omnimedia Inc., the media and merchandising company founded by Martha Stewart, will shut down its Whole Living magazine early next year after deciding not to sell the publication.

“The January/February issue will be the last issue of the magazine,” said Dawn Bridges, a spokeswoman for the New York- based company. “The content will live on digitally within our website.”

Martha Stewart Living said in November that it was entertaining offers for the magazine, part of an effort to slim down its operations and focus more on the Web. Today’s move signals that no bid was high enough to make a deal worthwhile.

“One option was selling the magazine, and one would be to cease the print publication and integrate the content into multiple titles and platforms,” Bridges said. “We chose the latter.”

--Editor: Nick Turner, Crayton Harrison

To contact the reporter on this story: Sarah Frier in New York at sfrier1@bloomberg.net

To contact the editor responsible for this story: Nick Turner at nturner7@bloomberg.net

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