Neenah Paper offers new Environment Retail Card, says 100% paper-based, FSC-certified stored value card is made from 40% recycled fiber, gives retailers green alternative to plastic and is brightest paper-based card available

ALPHARETTA, Georgia , December 4, 2012 (press release) – Neenah Paper now offers the new ENVIRONMENT Retail Card, a 100-percent, paper-based stored value card that gives retailers a green alternative to plastic or other less eco-friendly card options. The new retail card is also the brightest paper-based card available.

A stored-value card has monetary value or data physically stored on the card and is commonly used by retailers in the form of gift cards, loyalty cards and bounce-back cards. These are often made with materials that are not recyclable and have a greater negative impact on the environment.

"As the retail card industry continues to grow at a rapid pace, retailers are demanding more options and specifically greener alternatives," said Elizabeth Corbett, director of packaging sales for Neenah Paper. "Consumers today expect retailers to embrace green products and practices and now retailers have a more sustainable choice."

Neenah's ENVIRONMENT Retail Card, made from 40-percent recycled fiber, is FSC certified, manufactured with Green Energy and recyclable. The new card is available in both gloss and silk finishes in 97 bright white, making it the brightest paper-based gift card available. It offers excellent printability on both finishes and can accept embossing, foil stamping and laminates as well as magnetic stripes and bar codes. With a lifespan of one to two years based on moderate use, other uses for the ENVIRONMENT Retail Card include loyalty membership cards and hotel room keys.

"We're excited about these new paper-based stored-value cards because they give retailers an option that uses recycled content and is recyclable, from the paper to the adhesive that holds it together," Corbett added. "It doesn't get much greener than that!"

For more information about Neenah's packaging initiatives and products, visit

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