US magazine readership up 1.3% among 183 magazine titles common to both Spring and Fall 2012 releases from GfK MRI survey, over 64% of measured magazines posted readership increases
November 29, 2012
– Magazine readership rose 1.3% among the 183 magazine titles common to both the Spring and Fall, 2012 releases from the GfK MRI Survey of the American Consumer. More than 64% of the measured magazines (118) posted readership increases.
The survey also captured data on new and fast growing digital-only magazine readership on tablets, e-readers and smartphones and found a 44% spike from nine million in the spring 2012 survey to 13 million in the fall survey. Total print and digital readership increased 1.6% in that period.
“These numbers attest to the power of magazine media,” said Mary Berner, President & CEO, MPA. “Magazine readers continue to be attracted to and engaged in the powerful brands that influence, inspire and endure across a variety of platforms.”