Americans expected to eat 12% less poultry in 2012 than they ate in 2007, survey says; value of US livestock up 14% since 2010

LONG ISLAND, New York , December 3, 2012 (press release) – This past month, Brightscale conducted a research to determine the climate of livestock farming and meat consumption in America. The ultimate goal of this research was to inform livestock farmers of the difficulties ahead and to provide them with ways to remain profitable in the interim.

While conducting this research Brightscale found that the cost of livestock farming is increasing due to the rising cost of feed, high levels of exportation, and lower production and consumption rates. Feed costs are on the rise due to a series of decades long droughts that have affected the land that supports livestock grazing and other types of feed, such as hay and grain. There are also economic and lifestyle factors, such as vegetarian and vegan diets, that affect production levels, and therefore costs.

Since 2010, the value of livestock has risen 14 percent. However, lower consumption rates and the high cost of maintaining livestock have caused many producers to cull their herds. According to the U.S. Department of Agriculture, the number of beef cows alone has dropped 3 percent just this past year, making it a total of 8 percent since 2006.

USA Today reports that Americans are expected to eat 12 percent less poultry than they ate five years ago. Taking into consideration that the holiday season is near, lower consumption rates mean less productivity than usual for livestock farmers, the result of which will be lower profits. Maintaining herds becomes difficult when profits are down and costs are rising. Producers must find a balance between the high costs and maintaining an adequate herd size.

Arnie Gordon, the CEO and founder of Brightscale, is also optimistic. He says, “For an American organization to be successful in any industry in the global marketplace, they must take advantage of every opportunity to increase their efficiency and productivity. Use of the most appropriate and effective weighing equipment is just one step that the US livestock industry has been taking towards this goal. I have little doubt that in the long term, these steps will produce the results that we have always seen in this industry, with our domestic livestock producers continuing to lead the way towards a profitable future.”

More details on this research and its implications can be found on the Brightscale article section.


Brightscale is a manufacturer and distributor of livestock and farming scales. For information on how their specially designed livestock and livestock sorting scales can benefit your operation, read this article or contact them today. They can be reached at 800.645.4301.

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