European demand for plastic labels has increased 6% per year since 2008, with plastic increasingly replacing paper in labels, according to study; PP, PE, PS among top plastics used in labels; 50% of plastic labels self-adhesive

BRISTOL, United Kingdom , November 8, 2012 () – AMI Consulting, has just published a new report highlighting the dynamic structural changes that have been occurring in the European label industry in recent years. Despite the economic hardships of recent years, plastic label demand grew on average by 6% per year 2008-2011. While the end-use applications are relatively mature in Europe, plastic labels converters are taking market share from paper at an increasing rate. Plastic glue applied labels illustrated the paper to plastic transition best, through the wrap around labels in the beverage industry, which resulted in 400 million square meters additional demand in the past three years. Plastic dominates the in-mould labels segment as well and is increasing its penetration in self-adhesive label applications as well. For more information on AMI's report on plastic labels contact AMI's Packaging Consultant, Martyna Zimakiewicz mz@amiplastics.com

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