Target partners with consumer electronics, tech news website CNET to provide customers with CNET Editors' Picks for Target; CNET reviews will appear with select electronics items at stores and on Target.com beginning Nov. 11
Cindy Allen
MINNEAPOLIS
,
November 8, 2012
(press release)
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Target Corp. (TGT) announced a partnership today with CNET – the No. 1 website for consumer electronics and tech news – to provide guests with CNET Editors’ Picks for Target, just in time for the holiday season. This is the first collaboration of its kind between a major retailer and a top industry expert, and is part of a larger, ongoing partnership between Target and CNET. Beginning Nov. 11, Target guests can shop the electronics department with even more confidence and ease thanks to unbiased expert reviews that will appear with select electronics items both on-shelf at all Target stores nationwide and within the “Expert Review” tab on Target.com.
“We want our guests to think of Target first when it comes to their consumer electronic needs,” said Scott Nygaard, vice president, Merchandising, Electronics at Target. “We know our guests find expert reviews helpful when making purchasing decisions; as the respected industry expert, CNET was a clear choice to provide this expertise to Target’s guests.”
CNET Editors’ Picks for Target will feature 25 product reviews across Target’s electronics department. CNET editors rated products based on ease of use, style and value - the three criteria most important to the Target guest. These product reviews will be clearly visible in stores, with on-shelf signage prominently featuring the CNET logo and qualifying criteria, such as “Best first digital SLR” for the Nikon D3100. Guests can use the QR code on the signs to access the full product review on Target.com. CNET Editors’ Picks for Target will also be promoted on the Target.com electronics’ homepage where guests can access product reviews under the “Expert Review” tab found on each product’s page.
“CNET editors review hundreds of tech products each year, and we’ve built a reputation as the most trusted and expert tech reviewers,” said Lindsey Turrentine, editor in chief of CNET Reviews. “We understand that whether consumers are looking for a tablet or a TV, finding the right device can be overwhelming and fun at the same time, so we’re thrilled to help Target guests enjoy gadget shopping this holiday season.”
As part of the partnership, guests can visit Target.com to read CNET editors’ reviews on more than 300 devices, and they’ll find Target’s circular promotions featured within the CNET.com Marketplace section, updated weekly. Help and how-to videos featuring CNET editors Sharon Vaknin and Brian Cooley will provide tips and advice on getting started with the season’s must-have electronics and will be available in Target stores and at Target.com later this holiday season.
About Target
Minneapolis-based Target Corporation (TGT) serves guests at 1,781 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
About CNET
CNET shows the exciting possibilities of how technology can enhance and enrich people’s lives. Each month, millions of people visit CNET to get the information, tools, and advice that help them decide what to buy and how to get the most out of that technology. CNET features the latest news and unbiased reviews, videos that help demystify technology, software, mobile apps and game downloads, user opinion and reviews, and popular shows like “The 404.” Follow CNET on Twitter (@CNET) or Facebook (www.facebook.com/cnet). CNET is a property of CBS Interactive.
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