Avery Dennison launches packaging that combines BOPP, MDO films with new adhesives, labels for thinner, lighter-weight containers that are recyclable, cut waste yet have superb clarity, squeezing capability, and dispensing strength

LOS ANGELES , November 1, 2012 () –

New polyethylene terephthalate (PET) containers that are combined with an adhesive for a more eco-friendly packaging have been introduced by Netherlands-based Avery Dennison Corp., reported Cosmetics Design Europe on Oct. 31.

The company’s new films in its Prime Film Portfolio of bi-axially oriented polypropylene (BOPP) are machine-direction oriented (MDO) and combined with its S7000 adhesive to create packaging that is functional yet more sustainable.

The packaging is recyclable, lighter-weight and less wasteful, yet has superb clarity, conformability for squeezing, and the stiffness needed for high-speed converting and dispensing of food and non-food items, Cosmetics Design Europe reported.

Using a thinner PET liner, the packaging can achieve up to a 31% reduction in material weight, resulting in an estimated 22% cut in gas emissions. Labels on the containers lower solid waste by 40% and require 37% less energy to produce, the company claims.

The S7000 adhesive can accommodate more rigid containers, which are better for converting and dispensing. It also offers 50% less adhesive ooze and a performance that is best-in-class, according to Avery Dennison, reported Cosmetics Design Europe.

The company’s new packaging line includes white and metalized face-stocks on PET liners that have Global MDO constructions, which are semi-conformable, perform without wrinkles or peeling, and help improve shelf appeal.

The portfolio focuses on improved performance within the framework of a more eco-friendly package, said Tina Hannan, film product line director for Avery Dennison Label and Packaging Materials in North America, Cosmetics Design Europe reported.

The technology has been adapted to offer thinner materials that make the packaging weigh less and have a reduced environmental impact, which Hannan said is in line with Avery Dennison’s focus on the “Science of Thin.”

Typically, thinner materials have to trade-off their functionality in such aspects as wet-out, dispensing and ooze, but this is not the case with the new Avery Dennison portfolio, she said, reported Cosmetics Design Europe.

The primary source of this article is Cosmetics Design Europe, Montpellier, France, on Oct. 31, 2012.


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