Advertising sales in Portugal to drop 14.8% year-over-year to €526M in 2012, though Internet and cable TV sales could rise 5% and 6%, respectively, Omnicom unit OMG forecasts
Kendall Sinclair
NEW YORK
,
October 30, 2012
(Bloomberg LP)
–
Advertising sales in Portugal are forecast to drop 14.8 percent in 2012, according to Omnicom Media Group.
Sales are projected to decline to 526 million euros ($678 million) from 618 million euros in 2011, OMG, a unit of Omnicom Group Inc., said in an e-mailed statement from its office in Lisbon. Advertising revenue from Portugal’s free-to-air television stations is expected to fall 13 percent while Internet and cable television sales are forecast to rise five percent and six percent, respectively, OMG said. --Editor: Joao Lima To contact the reporter on this story: Henrique Almeida in Lisbon at halmeida5@bloomberg.net To contact the editor responsible for this story: Jerrold Colten at jcolten@bloomberg.net
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